Corporate Services.

Elevate.

There are many ways to source the help you need to work out what you need to say, or when, or even why. That’s not what we do. Our unique service is designed to work with what you already know and help you elevate the way you say it.

Make it Memorable.

We combine our hard-headed C-Suite experience with a deep knowledge of poetry. We have broken the tools and techniques down so we can help turn whatever you need to say into something memorable,

Our Services

  • We fit into your vision and strategy process once you are clear about one or both: vision or strategy.

    We are not here to help you figure what either of these should be. We won’t advise you why you need to communicate your conclusions, or when.

    We intervene at the point when you are considering how you want to tell your story.

    What do you want your vision to mean to your employees and other stakeholder?

    How can you evoke an emotional commitment from them?

    How can you ensure whatever you have to say about vision or strategy is noticed, even enjoyed?

    How can you improve the prospect your messages will be internalised and remembered?

    These questions are where we come in. You can explore some of the methods we might use below.

  • Every brand requires a narrative. Poetry is the oldest form of story telling on the planet.

    Over centuries, the specific tricks poetry employs have been refined to the point where there is little left to know about using language to make something memorable.

    Poetry’s toolkit includes imagery, concision, emotional evocation and memorability among others.

    Finding the right metaphor to turn an abstract concept like a brand into something concrete is exactly what poets are trained to do.

    We can work with you to explore how your brand narrative can become distinctive and memorable.

  • Whether it is your employees or important external stakeholders you are addressing, there are times when vital parts of your message can become open to interpretation.

    We have found on multiple occasions an audience is often busy constructing their own understanding of what you mean, even as you’re talking.

    Often these interpretations can cause confusion and lead to a lack of cohesion.

    We work in the space between what you mean, and what your audience hears.

    We can help at both ends.

    First we can provide you with tools that will make what you mean concrete and unambiguous.

    Second, we can explore with stakeholders their current understanding of what you mean.

    Finally, we can build internal, emotional commitment from your stakeholders to the best version of what you mean.

  • While we offer a variety of ways to support you, we can also help install new skills in your team.

    We are not going to teach your teams how to write poetry though.

    Instead we will equip them with laser sharp tools to increase the clarity and concision of their writing.

    We will show them how imagery, rhythm, rhetoric and other tools can be deployed to raise the emotional temperature of what they say.

    We know with our help, you teams will become more able communicators with a wider set of tools they can use to drive your most important messages.

Our Methods

  • There are many ways we can support conferences and events.

    These range from commissions to write original poetry to set the tone for an event, through to workshops.

    We are used to running highly participative and engaging workshops for hundreds of people at a time if necessary.

    You can read about an example of one such workshop below (Case Study).

  • We specialise in using the tools and techniques of poetry as you have already understood.

    We have worked hard to make the machinery of poetry disappear, so all that is left are the components which are designed to make a poem work.

    There are a variety of workshops using these components we can run.

    Use cases include: exploring meaning and understanding, identifying imagery, condensing and crystallising language, testing language and the feelings it evokes and pushing memorability.

    We are very flexible and will design a bespoke workshop in response to your needs.

  • Sometimes you need to break out of a conceptual straight jacket.

    You need to explore an issue from some new perspectives.

    Maybe you want to re-imagine a part of your business.

    As poets we are adept at generating original takes on old themes. This is how poetry remains so fresh after centuries of poetry.

    If you need time to speculate and open the door to some creative options, we have many ways to help you.


  • Our approach to training is to begin with a clear statement of need. We want to understand the outcome you are looking for.

    The training we provide will then be tailored to match with our areas of expertise.

    We have communications and public relations experts in our team who also have training expertise.

    We should emphasis, our offer is not intended to replace either communication or PR experts, rather to say we build on top of what we know about those fields.

    Our goal is move beyond the what, when, why or how of your messages and focus instead on the way your messages are composed and delivered.

    The exact words and their order, the images you choose, the rhythm and pace, the cripness and clarity.

    We normally deliver our training face to face as we think that works best. If you require non face to face, please discuss this with us.

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